Despite the obstacles, there have been numerous rewarding moments for Malle and WILM. One of the most fulfilling aspects for her is seeing the friendships and networks that have formed within the WILM community. “The help, motivation, and dedication they show each other — that makes it all worth it,” she says. The feedback from members, many of whom express how much WILM has helped them both professionally and personally, serves as a constant reminder of the organization’s impact.
Malle has also faced significant pushback, particularly early on, when WILM was still new. “When it got known that I was behind an organisation with a name that indicated we were for more diversity in live music, many of my colleagues turned their back on me,” she shares. But rather than be discouraged, Malle shifted her focus internationally, and over the years, she has toured with major artists such as Simply Red and The Pretenders, proving that perseverance is key in this industry.
WILM’s events have also been a significant success. One highlight is their Walk & Talk series, where members are given backstage tours at concerts by artists like Doja Cat and 1975. “I’m especially proud of our collaboration with the Arctic Sound festival in Greenland and with Music In Africa’s ACCES festival,” Malle says, though she notes that perhaps their most notable event is the WILMAwards. This annual awards ceremony celebrates the contributions of women working backstage and garners significant attention from across the industry, serving as a powerful reminder of the vital roles women play in live music.